My core expertise for the past 17+ years has always been digital products, and by offering three focused design services, I keep things simple and effective.
1.
Website
Marketing Websites
2.
Product
SaaS for B2B and B2C
3.
Mobile
Mobile Applications
My work adapts to each client's unique goals, and whether it's a website, a product, or a mobile app, I'm proficient in all the areas of expertise listed below.
User Interface
Prototyping
User Research
User Journey
Design System
Interface Animation
User Flow
UX Audit
Icon Design
Creative & Art Direction
User Persona
Wireframe
Some of my work across the years — Victor Berbel
Approach
The ideal balance between UX and UI is what makes a winning product. The sweet spot is the combination of both, and my four-step process gives you the ultimate framework for design.
1.
Discovery
When a new contract begins, I want to learn everything I can about your project and understand what the end goal is. We will collaborate on a solution and what is required to get you there.
2.
Wireframe
When the goal is defined, I'll begin work on a wireframe to organize all of the information we discussed earlier and to address any UX problems that may come.
3.
Mood Board
We all have different tastes and preferences and to go with the best design direction for your project I'll create mood boards to discuss which one is best for you.
4.
Design
Now that the previous steps have been completed, it's time to work on the UI, using the approved wireframe and mood board as a guide to create a badass design.
“I’ve had the privilege of working with Victor Berbel for over five years, collaborating on the design and delivery of digital experiences that support both internal teams and Savills clients. Victor brings a rare mix of creativity, precision, and empathy to every project—always leading with a human-centered, user-first mindset.”
Jasen Dowell
VP — Digital Transformation and Innovation, Savills
“Victor has been a great asset during our website overhaul. His attention to detail, attentiveness to our needs, and proactive communication made the whole process really enjoyable for us.”
Jon Persson
Co-Owner, Greco Gum
“Victor's work is a masterpiece. He is very well organized and makes your ideas look great. It was a few iterations for him to get my inputs and voilà. The mobile app we wanted looks awesome.”
Rodrigo Pavezi
Founder, Investy Club
“A good designer gives you what you want. Victor gave me what I wanted and what I did not realize I wanted until I saw what he'd created for Poesial. Victor's creativity is a force to be reckoned with.”
Ling Xin Sia
Co-Founder, Poesial
Clients 14+
Zerezes is a well-established eyewear brand in Brazil with a strong presence in the market. I was brought in to lead a UX Audit, where I designed surveys to uncover customer behavior patterns, conducted user interviews, and delivered wireframes with structural recommendations to help boost conversion rates.
Eye Wear
Savills is always innovating within their proprietary data & technology foundation, providing direct to broker productivity tools. I’ve helped out on various digital-first initiatives that allow them to stay two-steps ahead of their competition.
Real Estate
Back in 2021, I was hired by Savills to lead the complete redesign of the KC Platform, Knowledge Cubed, their award-winning portfolio analytics and visualization tool that allows occupiers to view and manage their global portfolio from anywhere.
Real Estate
Brokers are constantly working on new deals and handling contracts. To help them better manage floors, properties, and locations, I collaborated with Savills on the Stacker App to design a solution from strach.
Real Estate
In an on going contract of fiver years, I worked on the new marketing website and on a new SaaS to manage readers and authors for desktop and mobile.
Publishing
Tired of managing sales across multiple vendors sites? I teamed up with Authorbase to make things easier for authors - bye bye to spreadsheets, hello more time for writing.
Publishing
I teamed up with Greco Gum to cook up a fresh website that not only makes them look super reliable but also lets you score the best mastic gum. It's your secret weapon for a happy tummy, a jaw workout, and no sugars or plastic involved.
Mastic Gum
I worked with the Nav team on new visual explorations, animated micro-interactions for an app, and a new UI for a dashboard. The project got a design award from Brasil Design Award.
Health Tech
I helped Noknox redesign their mobile app and add new features such as moving schedule, employee management, pet sitter, and a few others.
Real Estate
After 2 rounds of investments, Nobe hired me to redesign their website. The goal of the project was to have something fun and legit at the same time. Since bureaucracy is perceived as something boring it was no easy task.
Finance
The Singaporean market for high-end beauty products was in desperate need for something new. I worked with Poesial to create a new type of e-commerce to fill in that need.
Beauty Commerce
Crypto can be a tricky thing to learn for non-experts. I worked with Investy Club on a new type of app to bring non-experts into investing in crypto to make their money grow without the hassle of complicated steps.
Crypto
Sleeping Giant Music came to me looking to completely redesign their website to send the right message about the company and the artists they manage.
Artist Management
I worked with the Hungry Button team on a project that lasted for 8 months to do a major redesign on their mobile app.
Food Delivery
I teamed up with Qerra's Founder, Pedro, to build a cool platform that connects designers, developers, and project managers to exciting new opportunities. We added some amazing features like scouting to help form project squads.
Social Networking Platform
The Brazilian luxury real estate scene is full of potential, and I joined forces with the Zoh team to craft a fresh website to showcase it.