Work
Greco Gum
Naturally sculpt your jawline with ease
Challenge
Jon approached me with the idea of redesigning the new Greco Gum website because the current one no longer reflected the company's growth or the level of professionalism they wanted to convey. They have an amazing product, but the website was missing several elements needed to align with the quality they offer.
Approach
I'm drawn to more minimalist designs, but Jon and his partner wanted a statement piece. The project took a few turns before we finally landed on something we were all happy with. To fully understand the scope of the project, I read many customer reviews. The main goal was to create something that would delight users and help them more easily understand which type of mastic gum to buy.
Client
Greco Gum
Year
2023
Duration
9 weeks
Type
Ecommerce
Industry
Mastic Gum
Scope
UI/UX
Wireframe
Digital Design
Icon Design
Wireframe
Digital Design
Icon Design
I went through 150+ customer reviews to identify key issues, which helped me create a content structure aimed at boosting conversions. After collaborating with the Greco team, we finalized the structure and moved on to wireframes, which led to a UI I'm really happy with.
Instead of a minimalist approach, the Greco team wanted something bold. That’s when I came up with the idea of a tin that opens and closes as you scroll, adding a unique, eye-catching element to their website.
Instead of a minimalist approach, the Greco team wanted something bold. That’s when I came up with the idea of a tin that opens and closes as you scroll, adding a unique, eye-catching element to their website.
“Victor Berbel has been a great asset during our website overhaul. His attention to detail, attentiveness to our needs, and proactive communication made the whole process really enjoyable for us. Victor's work has not only elevated our website aesthetically, but also significantly improved the overall user experience. In short: He’s a real pro.”
Jon Persson
Co-Owner, Greco Gum
Greco already had a solid logo, so I took it up a notch with more colors, buttons and custom icons I designed myself. I love creating unique icons for each project, and this one was no different.
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