Moments

Enjoy the moments in a likes-free app

Challenge

Social media can feel pretty overwhelming these days, with constant notifications, likes and clout-seeking posts pulling us in all directions. Feels like a never ending search for validation and many people get lost trying to live the perfect lives we see on those platforms.

Approach

I had an old app I designed called DAY IN 2s and this app was the perfect project to be reimagined into Moments. Moments works as a likes-free app designed to feel more personal and less performative. Instead of building the usual social features like likes, comments, and public profiles I wanted to explore a totally different direction with a more real approach into sharing content.

Client

Moments

Year

2020

Duration

4 months

Type

Mobile

Industry

Social Media

Scope

Concept
UI/UX
Digital Design
Icon Design
Motion Prototype

I started Moments by focusing on the videos users would share, with no bold colors or oversized components to distract from the beautiful content they’d be posting. With a minimal design approach in mind, I created simple custom icons for the interface and a logo inspired by a camera’s focus frame.

The UI went through a bunch of small tweaks and iterations until each screen felt in the right place. I also enjoyed designing the custom icons for this project. I created each one to fit just right with the overall design direction, making sure they all worked together as a cohesive set that enhanced the app’s personality and user experience.