During my first call with Chris, he told me that he wanted a new website because he felt that the old website looked outdated and needed to send the right message simply and effectively. The old website had been online for quite some time and now was the perfect timing to create a new one since the Booksprout SaaS v.2 was in the works to be released.

The Booksprout community knew the website well but with the old look, the website was lacking a professional aspect to bring new users to the community. A whole design was made so each section was well detailed with valuable information.

When I start working on a new project it doesn't matter if it's a small, medium, or big scope of pages. Each page needs to be more than just a nice layout and to unlock a goal for each page I had a lot of back and forth with Chris so every text, icon, component, and image was in the right direction.

The visual language Booksprout aims for is to be simple but effective so the old users are still comfortable with the product they love and at the same time to bring new users to the community. I had a really good-looking logo made by Jessica Elyotza to get my design started and I expanded the color palette a little more to have more variation of components and icons.

All the desktop pages were designed on mobile to have the same experience.

People say an image worth a thousand words so I used that to design a bunch of components to illustrate things like the number of reviews, how to block users, how to get feedback, and a few more. Even if you are in a hurry and don't have a lot of time to read what's going on you still get the gist of it with the components.